The practice of Responsible Floristry is an ethos that is a canopy over how we run our business. We care deeply about the environment and are committed to conducting our business in harmony with nature.

To us the emphasis is flora and plants - full of colour, texture and vibrant in themselves: the packaging is secondary and should never detract from the flowers. This is why most of our bouquets are wrapped in the most minimalist of ways, or why we choose foam-free arrangements wherever possible. We encourage customers to bring in their containers and we opt for packaging that can be re/upcycled.

We strive to create a better system for our business and our industry by reducing waste at every possible opportunity, and moving away from single use systems and towards more circular ones. Not the easiest of routes but we do our utmost to walk the talk on this. This is an ongoing journey and we look forward to changing consumer views on what has been previously acceptable in our industry to more responsible choices.